APP design for tea branding
APP design for tea branding
TEA TALK
UI｜UX｜APP｜BRANDING
Created a user-friendly app that educates tea lovers on brewing methods and tea culture, while driving engagement and providing a marketplace for tea products. Increased product sales and user registration by 25% through personalized content recommendations and the introduction of offline tea activities
Key Outcomes
20% Increase in User Registration
Optimized onboarding flow boosted user sign-ups
15% Increase in Conversion Rates
Enhanced product recommendations increased e-commerce transactions
85% User Satisfaction
85% of users reported an improvement in tea knowledge, reflecting higher customer satisfaction
15% Growth in Supplier Onboarding
Supplier engagement grew by 15%, expanding the product offering
Project Overview
Objective
TeaTalk aimed to bridge the gap in tea knowledge by offering an app that educates users on tea culture and methods while providing a marketplace for products.
Target Audience
Tea lovers (aged 18-30), interested in learning more about Chinese tea culture and enhancing their tea experiences.
Problem
Lack of accessible, systematic tea education and a shortage of well-known tea brands compared to coffee.
My Contributions
I played a central role in the project, contributing across various stages:
UI/UX Design
Designed the app’s UI/UX, ensuring it was user-friendly and centered around the user experience
Interactive Elements Development
Developed interactive elements, including personalized content recommendations and integrated e-commerce features.
Brand and Visual Identity Leadership
Led the visual identity and brand design to resonate with the target audience
User Research
Conducted user research, gathered feedback, and optimized the app’s functionality to enhance the user experience.
Hi-fi Screens
Hi-fi prototype
Personalized Onboarding
Users sign up or log in, select their interests,and the app recommends content based on their preferences for a more tailored experience.
Discover Tea Culture
This feature offers users easy access to tea knowledge and brewing techniques, making Chinese tea ceremony culture more approachable and engaging for everyone.
Seamless Online Shopping
The app offers a trusted platform for users to purchase tea and teapots. With an intuitive selection process and secure payment options, users can easily find and buy the products they need.
Engage in Tea Activities
Users can easily register for offline tea events through the app, providing an immersive experience that helps them connect more deeply with tea culture.
Design Methods - Design Thinking
Empathise - Gathered insights from 134 survey responses + interviews to identify pain points
Define - Defined the problem of tea knowledge scarcity and lack of accessible education
Ideate - Proposed an integrated e-commerce and education platform
Prototype - Developed a hi-fi prototype for user testing
Test - Iterated based on user feedback, refining design elements and features
Targeted Interviews
Screened participants with a strong interest in tea culture, prior experience in brewing or drinking tea, and a basic understanding of tea traditions. Ensured a focused demographic by selecting individuals aged 18–30 from developed urban areas, aligning with the target audience profile.
Questions
Affinity diagrams
User journey maps
Ideate
User flow
Site map
Prototype
Wireframe
Style guide
What I Learned?
Choose carefully where to innovate
Coming up with a fancy new way of doing something is only valuable if it's core to your business. Do not complicate things for the sake of being "innovative".
Designers can be more than just designers
Going from only some insights to launching a product to the market requires way more than the typical job of a designer. This includes helping with the naming, branding, marketing, investors, business decisions etc.