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CARBON CONNECT- A Social Platform Pioneering Green Living
Carbon Connect is an innovative app that combines low-carbon living with social activities. Through a reward-based system, it encourages users to adopt sustainable habits, creating a highly engaging and enjoyable community platform. By integrating offline community centers, it provides public activity spaces alongside online interactions, aiming to improve quality of life and promote the adoption of eco-friendly lifestyles.
Key Outcomes
35% Increase in Task Completion
Improved task management system enhanced user productivity
40% Rise in Event Participation
Effective marketing strategies attracted more attendees
25% Growth in User Satisfaction
Better UI/UX design delivered a seamless experience
15% Growth in Potential Partnerships
Targeted outreach efforts increased collaboration
Project Overview
This project aims to promote low-carbon living within local communities, engaging residents in sustainable practices and creating lasting environmental impact.
Objective
Encourage long-term adoption of low-carbon lifestyles through collaboration with businesses, tech companies, and educational institutions, providing support and incentives for community involvement.
Target Audience
Community Residents
Local individuals interested in adopting sustainable habits.
Potential Clients
Sustainability & Health & Fitness Brands
Local Governments & Community
Tech Companies
Educational Institutions & NGOs
Challenge
Low Awareness - Many people lack understanding of the benefits of a low-carbon lifestyle, making commitment difficult
Lack of Incentives -There’s a limited direct reward for eco-friendly actions, leading to low motivation
Social Isolation - Low-carbon actions are often individual efforts with little community support
My Contributions
User Research & Needs Analysis
Conducted surveys with over 1,000 responses and 50+ user interviews to identify key pain points / needs
Innovative Incentive System
Developed a "Footprint Points" system and leaderboard to enhance user engagement and participation.
End-to-End Design
Designed the entire app interface from wireframes to high-fidelity UI and created a style guide to ensure brand consistency
User Testing & Optimization
Led user testing, collected feedback, and iterated to address pain points and improve the overall experience.
Reward Wall
Reward Wall
Carbon reduction projects are competition-based. The results of a group’s carbon reduction efforts will be shared online and ranked alongside other groups.
The winner will receive a reward. This approach motivates users by giving them a sense of involvement and achievement.
High fidelity
Final app development comprised:
• UI Designed delivery
• Feedback collection
• Based on feedback fixes and updates were done
• In phase two interactions were added
Like other social apps, using the LCMS requires creating your own account. This account serves as your profile throughout the app's usage. Our account creation process is privacy-protected, utilizing a digital avatar for your profile without involving any private information about you. We have designed numerous carbon-saving social projects and enriched them with fun.
Users can instantly share their experiences and receive flowers. Those with more followers are more likely to become star influencers in the LCMS. They will attract more fans eager to join them in carbon reduction projects.
Create your own post and share it; these posts will let everyone else know what you have done for the planet. Receiving compliments and well wishes from your friends can encourage you to continue reducing your carbon footprint.
Final Design
Final Design
An application style guide
Interface development
User testing report
Points incentive Reward wall
Tone consistency
User Testing
Interviewed 50+ people from different backgrounds Obtained directions for optimizing user experience, functionality, and interaction
Ideation
Solution
Meet friends on the low-co social app
Join low-co activity to reduce CO2
Challenging with low carbon meeting
Claim the rewards by footprint point
Various activities increase the footprint
Receive the rewards our workers
Scenario
User Personas
Styleguide
Color Palette
Rauch Green Gradient - Vibrant and bold, the Rauch Green Gradient demands attention and stimulates engagement. It's ideal for call-to-action buttons or backgrounds, effectively capturing users' focus.
Trust and Comfort - Soft, creamy hues foster a cosy and inviting atmosphere, imparting a sense of comfort to users. This palette aims to convey empathy and relaxation, emphasizing a welcoming and soothing ambience.
Typography
Avenir font signifies modernity. Its sleek and contemporary appearance conveys a sense of trust and credibility, while its clarity enhances readability. The font's minimalist style ensures a clean and uncluttered look, allowing visitors to focus on essential content.
Logo Design
logo boasts a minimalistic design. The bold green hues effortlessly capture attention, while the CO2 with smooth evokes feelings of carbon footprint and connection.
Low-fi Prototype
Before crafting high-fidelity wireframes for detailed interface design, preliminary low-fidelity wireframes were developed. These low-fidelity representations served the purpose of gauging feedback on the overall app structure and layout.
Designing the whole app user interface
Starting from a concept-driven approach to application design, I have conducted thorough user research to collect and analyze the desired interactions and functionalities that users expect to be implemented.
This involved conducting interviews with stakeholders, defining personas, and engaging in team brainstorming sessions. Beginning with low-fidelity prototypes, I iteratively tested and adapted them based on user feedback. The transition to high fidelity was a meticulous process, involving the creation of interactions, high-quality UI, and the development of a robust framework. The final phase encompassed user testing, interviews, and the implementation of minor adjustments based on feedback.