Lloyds Bank - Instagram Campaign
Lloyds Bank rebranded with "The Power to Do It All" to promote a refreshed visual identity and upgraded mobile app. The challenge was to design Instagram visuals that communicated the message of “empowering everyone to take their next financial step” while balancing tradition and modernity.
Project Type: Digital Marketing, Social Media Advertising, Visual Design
Role: Visual Designer（Instagram Post Marketing Visual Design） Key Constraints: Adherence to strict brand guidelines (green palette, custom typography, illustration style); Optimized for Instagram dimensions; High-quality output within a short timeframe; Multi-device compatibility
Design Decision
Mobile-First: Clear, impactful visuals for small screens
Brand Consistency: Rigorous use of brand colours, fonts, and illustration style
Minimalist Layout: Strategic white space to highlight key messages
Emotional Engagement: Balanced functional benefits with brand storytelling
Data-Driven Optimization: Iterative updates based on user feedback
Cross-Platform Adaptability: Ensured compatibility across design tools